You could have the most beautiful space on the block—but if your Airbnb listing doesn’t sell it, no one’s booking it. The truth is, your photos get people to click, but your words are what convince them to book.
Most hosts either write way too much or way too little. They forget that guests are skimming for clarity, confidence, and a vibe they can trust. Here’s how to write a listing that actually gets booked—without sounding robotic or fake.
1. Start With a Headline That Sells the Benefits
- Bad: “Lovely Basement Apartment”
- Better: “Cozy Private Suite | Fast Wi-Fi | Free Parking | Walk to Transit”
- Lead with what matters: privacy, internet, location, amenities—not adjectives.
2. Your First 2 Sentences Are Everything
- Airbnb shows a preview of your description. Use it wisely.
- Example: “Perfect for solo travelers or couples, our bright and private suite is stocked with all essentials for a comfortable stay.”
- Hook them. Don’t waste it with “Welcome to my listing…”
3. Use Clear, Skimmable Sections
- Break your listing into simple headers or bullet points:
- 🛏 Bedroom: Queen bed with hotel-quality sheets
- 🚿 Bathroom: Private, stocked with shampoo + fresh towels
- 🍽 Kitchenette: Microwave, fridge, coffee, tea, utensils
- 🌐 Wi-Fi: High-speed 500mbps
- 🚗 Parking: 1 free space in driveway
4. Be Transparent About Limitations
- Guests hate surprises. If your space has quirks, mention them calmly and clearly.
- “This is a basement unit with lower ceilings in one area” is way better than them leaving a review that says it for you.
- Transparency = trust. Trust = bookings.
5. Speak to Who It’s For
- Is it ideal for families? Business travelers? Couples?
- Write like you’re inviting them to stay: “Ideal for working professionals looking for a quiet, private space close to downtown.”
6. Add Personality Without Overdoing It
- Don’t try too hard to sound fancy. Write like a warm, confident human.
- A small touch of personality builds emotional connection: “We stock the fridge with a few cold drinks to help you settle in after your travels.”
7. End With Warmth and Reassurance
- Wrap it with a personal, inviting tone: “We’ve put a lot of love into making this space welcoming, and we’d love to host you soon!”
Pro Tip: Read It Out Loud
- If it sounds awkward or stiff when spoken, it’ll feel that way on the page.
- Keep it short, natural, and helpful.
Your Listing Is Your Sales PageIt’s not about fancy writing. It’s about clear, honest communication that makes a potential guest say, “Yes—this feels like the right place.”
And if you don’t want to stress over writing, optimizing, or managing any part of your Airbnb, we’re here to help. At BookedHosts, we handle everything from listing copy to full-service co-hosting. Email info@bookedhosts.com or scroll down to submit your property today.
.png)
